One of the most important aspects of internet marketing, and marketing in general, is focusing on the people you expect to buy from you. You need to take a backwards…

In an ever-evolving digital world, fashion businesses are resorting to influencer marketing to reach new customers and increase awareness about their wares. This strategy has been shown to be a…

We wrote an article last week on Facebook’s new Live Audio feature, whereby we speculated that audio would prove to be an efficient medium for disseminating promotional materials like eBooks,…

At first, it may seem like a long process to gain a following on TikTok. To add insult to injury, this can be especially discouraging if you’re working hard to…

The cost of acquiring a new client might be five times that of keeping an existing one. As if that weren’t enough, consider that you can expect to make a…

The importance of social media to the success of an online store’s bottom line is common knowledge, yet not every online retailer executes its social media strategy effectively. Hundreds of…

For what reason should a local firm like yours utilise Instagram’s e-commerce features? Firstly, the rapidly expanding channel already has over 1 billion users throughout the world, and more than…

I say more power to you if you haven’t started using TikTok while in quarantine. For a while, I didn’t believe in this platform, but I have to say: it’s…

Social media and online shopping have seen record growth due to the epidemic. By 2027, experts anticipate social commerce revenues will total $605 billion. With the 2019 introduction of Instagram…

The widespread use of ChatGPT and AI in marketing has been fascinating, nerve-wracking, and formative. In a relatively short time, it has become apparent that the development of AI will…