At first, it may seem like a long process to gain a following on TikTok. To add insult to injury, this can be especially discouraging if you’re working hard to produce excellent material.
We’ve listed the most efficient methods for rapidly expanding your TikTok fanbase to help move things along. Although nothing can take the place of quality content, there are some strategies you may do to significantly increase your following.

6 Most effective strategies for expanding your TikTok audience

Stop trying to please everyone on TikTok if you want to see rapid growth

Forget about connecting with a wide audience on TikTok; that’s exactly what happens when you try to please everyone.

To some, this may appear to be an illogical statement. Shouldn’t you try to reach the widest possible audience if you want to gain more fans? In actuality, if you narrow your focus, you increase your chances of reaching a larger audience of actively interested people.

TikTok features many different types of videos, with the fashion genre being one of the most watched. In fact, there have been more than 188 billion total views of the hashtag #fashion on the service. The fashion industry is a crowded niche, and it might be difficult to stand out if you’re trying to publish material in this space. Alternatively, you may zero in on a smaller but more dedicated subset of the fashion industry, such as street fashion or plus size clothing.

You may narrow your focus with ease if you are familiar with your target demographic and their preferences. Provide details. The best way to find out is to look at what others in your industry are doing. And what is it that they excel at? Which videos do you think will be the most popular? And, obviously, base your video concept development off of your buyer personas.

Post at perfect time

To a greater extent, this is true on TikTok.

Recently, HubSpot Blogs conducted a poll among 300+ marketers to determine the optimal and suboptimal hours for TikTok content creation and dissemination. The findings are as follows:

  • Between the hours of 3 and 6 p.m. and 6 p.m. to 9 p.m.
  • Two of the best days of the week are Friday and Saturday.
  • Worst times of day: 6-9 AM and 9-12 AM
  • Mondays and Tuesdays are the worst of the week.
  • TikTok’s “dead zone” makes sense given that its target audience, Generation Z, spends much of the day studying.

Avoid posting on TikTok during these times when activity is minimal and instead choose later throughout the week or on weekends.

Most popular videos on Duet or Stitch involve a duet

TikTok’s collaborative capabilities are important for expanding your audience. Here, we’ll focus on two aspects in particular: Duet and Stitch.

Using Duet, you may watch your own video alongside someone else’s. Whether you want to comment on the original video or contribute a humorous remark to it, this is the way to go.

Using Stitch, you may use up to five seconds of another video as a teaser for your own.
One of the easiest ways to take advantage of these tools is to watch and comment on popular videos in your field. Simply enter terms associated with your brand in the search field to accomplish this. If you find a clip you like, select it and then hit Stitch or Duet to unleash your inner artist.

In addition, you may share your films and invite others to create a Duet or Stitch with you.

Take part in a contest (or create your own)

TikTok’s iconic challenges can significantly increase your channel’s popularity. Finding the ideal one for your brand is the challenge. After all, some difficulties die before they even begin, while others catch on like wildfire once they do.

Once you’ve zeroed in on a problem you can solve, your next step is to give it your own unique twist. In this way, people will notice you.

Make your own challenge, but keep it basic enough that most people can complete it.

Follow the latest music and sound trends

More than eighty-eight percent of TikTok users agree that audio plays an important role in the app. Furthermore, the algorithm plays a crucial role in encouraging increased participation.

There is a wide variety of sounds available on TikTok, but it’s important to focus on the ones that are most popular with users. The TikTok algorithm gives an edge to clips that feature popular music. In addition, 67 percent of TikTok viewers like branded videos that include viral hits.
Check out the daily rankings of the most popular sounds on TikTok’s Creativity Center and be inspired. If your target audience is located in a different country, the ability to narrow your search will come in handy.

Advertise your TikTok in other places

Your target demographic probably uses other social networks in addition to TikTok. This is why sharing your videos on other platforms like Instagram and YouTube is essential.

Keep in mind that the original video must be uploaded because Instagram’s algorithm will not encourage videos that contain a TikTok watermark. In contrast, YouTube does not impose such limits.

TikTok films can be up to 10 minutes in length, while Reels have a 60 second cap. You might have to shorten your films to fit Instagram’s time limits.


The quality of your work will determine how successful you are. While these strategies can increase your exposure, the quality of your content is ultimately what will convince readers to follow your account. For marketers, this means focusing on how they can best connect with their target demographic through the content they provide.