But what if you don’t have a background in graphic design to make such eye-popping visuals? Not everyone can afford to hire resources or outsource design, even with the proliferation of cheap graphic design alternatives.

The good news is that you don’t need a design background to become adept at creating visuals for social networking. You can reliably produce interesting content using simple web tools, infographic generators, and graphic design applications.

To successfully convey your message and encourage readers to stop scrolling and read your information, you need to have a firm grasp of design principles.

If you’re not a designer but want to improve your social media marketing using graphics, here are nine recommendations to help you get started.

Build your own custom icons and images.

Users will always choose novelty, thus originality will always triumph. Because there is so much information available, some pieces will be similar to others.

Making material that is not widely shared on social media might help you stand out. Interestingly, 40% of marketers in Venngage’s visual content marketing research said that unique visuals helped them achieve their 2019 marketing goals.

Use caution while using stock images.

If you need lifestyle shots but don’t have the funds for a complete photo session, you may still acquire some good ones.

Tact is essential while using stock photographs. You can’t expect your viewers to connect with a picture that has been used a million times before.

Find the main point of interest.

The key to a successful design is figuring out what the focus should be. This is especially crucial when working with restricted space, as is the case when making social media graphics.

So, to begin, decide what the graphic’s primary purpose will be. Keep your message focused to avoid overwhelming consumers despite the temptation to say too much.

Once you’ve settled on a message, you can begin crafting a visual representation of it. This will get people’s attention (in the proper locations) and help you get your point through more effectively.

Choose complementary hues

It might be difficult to choose the ideal colour scheme for your social media graphics. Because of the profound effects that colour has on people’s mental states, it is crucial that brands make informed colour choices.

Choose eye-catching hues while creating content on social media. Whether you go for bright or subdued hues, successful branding relies on a palette that reflects the values of the company and helps tell a story.

Match your typefaces well.

Each typeface has its own distinct character, just as each colour does.

When selecting typefaces, you should keep in mind the following:

Brand identity that can be read

You need to make sure that the font you use is consistent with your brand’s identity and that your audience can easily read it.

Construct a hierarchy in your visuals.

Creating a visual hierarchy is crucial when producing graphics, yet few people outside of the design industry understand this.

Define the term “visual hierarchy.” It’s the practise of arranging visual components in such a way as to highlight the central message first. It’s almost like telling the reader what to focus on.

Since most people will be seeing your social media material on their smartphones, poor visual hierarchy increases the likelihood that the viewer will become confused, or worse, will simply ignore your post.

Use recognisable brand features

With so much content being shared across social media platforms, it’s more important than ever to build a distinct brand identity and include recognisable brand features in all of your visuals.

Impression-making is as simple as adding your logo, important iconography, integrating brand colours, or including your brand mascot.

However, you shouldn’t go overboard by cramming every image with your logo and other brand features. The goal is to have people recognise your brand without being explicitly informed.

Strive for equilibrium

Finding that sweet spot will allow you to develop images that are simple, uncluttered, and straightforward.

There are two types of balance: symmetrical and asymmetrical. When two sides of a design have the same components, we say that it is symmetrical. In contrast, an asymmetrical design has features that are not identical but are yet spread out in a way that creates visual harmony.

Adjusting the visual’s typeface, colours, contrast, and other design components can help you strike a harmonious balance.

Maintain uniformity

Consistency is key to building a strong visual identity for use across social media platforms. Consider any well-known company; the fact that you probably associate it with a certain hue or typeface is evidence of the power of brand identification.

Make sure that your brand’s colours, fonts, templates, theme, post formats, and editing style are all consistent by following a brand guideline. This paper should serve as your primary resource for identity work.

Make sure the look and feel of all of your posts are consistent and well put together. If you follow this procedure, you’ll be able to set yourself apart from the competition and increase awareness of your business.


There are several companies fighting for your attention on social media. You can either join the crowd of businesses competing for attention, or you can use cutting-edge visuals to stand out from the crowd and boost the impact of your content.

In addition to increasing your site’s traffic and engagement, well-designed social media graphics may also help your SEO efforts.

Don’t allow a lack of design knowledge stop you from generating great images; just follow these nine guidelines to master social media graphics.