Facebook’s policies itself provide the foundation of effective marketing via Messenger:
- Make an effort to improve your marketing skills.
- Learn to communicate more effectively with others.
- Also, hone your skills at fostering lasting connections.
As Facebook redoubles its efforts to foster personal connections, businesses who master Facebook Messenger marketing will have a distinct advantage over their rivals.
Yet, a purely marketing strategy to Facebook Messenger will not yield the best results.
Keep in mind who you’re talking to and what they care about.
Yet, Facebook will remove it since it is deemed engagement bait.
The current era suggests you think about the conversational setting before resorting to this form of call to action. The best way to join the debate that is currently taking place in people’s lives is to put yourself in their shoes and consider what they are attempting to accomplish and why.
Getting feedback from others is another strategy. When given the opportunity to express their thoughts, people are far more forthcoming with details.
The goal is to get a discussion off on the right foot by asking thought-provoking questions that pique people’s interests.
Why this is useful for advertisers…
The point of using Messenger is to foster connections with others.
If your query is market-related, you receive responses, and you follow up in Messenger with your opinions, you will be collecting consumer data for both your brand and Facebook.
Yet you’re not trying to skew the numbers in any manner. Since you didn’t try to entice others into responding, the positive feedback you’ve received is proof of genuine curiosity.
That is to say, there is no contamination in the data. The best part is that it can easily transition into a sales pitch.
Here’s how Messenger stands out from the realm of email promotion. You want individuals to sign up for your email list so you can send them a sales message.
The point of using Messenger is to get to know someone better. You want to start a conversation, so you won’t flood your subscribers’ inboxes with ads no matter how they’ve behaved in the past.
In its place, you’ll focus on encouraging one-on-one exchanges with your fan base.
Feedback as a Means of Personal Development
The trick to making this work is to strategically employ the Comment-to-Messenger feature.
Rather of initiating contact with the goal of making a sale or generating a lead, focus on fostering a mutually beneficial connection. Think on the motivations behind other people’s actions.
Just ask for it instead of saying, “Comment YES below and we’ll give you a free milkshake.”
- This or that protein powder? Why this one?
- Which type of protein—whey or plant-based—do you like better?
- When it comes to getting the most out of your shake, would you say drinking it before or after your workout?
- Use the ongoing discourse to your advantage. Let everyone have their own say in the matter. Solicit their thoughts.
This is priceless from the point of view of expanding your consumer base. Prospects are responding to you in their native tongue. However by doing so, you are providing Facebook with the information they seek: details about the individual’s life and their preferences in terms of goods and services.
Taking this tack also paves the way for a potential sales discussion.
Based on what you know about this person, you may predict the goods they will be most interested in. You can stop worrying about people labelling your offer as spam. That is really pertinent to not just their life but also the discussions you have had with them.
Facebook Messenger Allows You to Send Three Different Kind of Texts
There are time limits on when you may send out promotional broadcasts, so keep that in mind.
The limits that Facebook has established for Messenger are there to prevent it from becoming another kind of email. If you send out promotional messages to everyone of your subscribers, regardless of how they’ve interacted with you before, Facebook will take down your Page.
We try not to view Messenger’s policies as limitations. You might think of them as recommendations that will help you become a better marketer. They’ll facilitate communication with your top clients, allowing you to forge lasting, mutually beneficial partnerships with them.
What are the guidelines then?
There are really just three categories of communication:
Advertising Broadcast Repeat Broadcast Subscription Broadcast
The API assigns specific labels to each of these messages, and sending them is restricted by the user’s profile rights.
Commercial Radio and Television
If someone initiates contact with you, you may utilise this as an opportunity to promote your business. This assumes that the person has showed purpose, or interest, in hearing more about your offerings.
You have 24 hours to send a promotional message after the discussion has been initiated. The 24-Hour Principle describes this situation.
Facebook classifies as promotional any message that prompts a user to leave Messenger, regardless of whether or not it contains an explicit call to action to make a purchase. In only a single day after first making touch.
Having saying that, feel free to use your imagination. Using Facebook’s other assets, like Facebook Lives, to direct traffic can allow you to promote your content outside of the allotted 24 hours. There’s some ambiguity there, so tread carefully.
OK, now let’s talk about how a commercial airs…
If someone starts a new conversation with you in Messenger, it’s because they clicked the “Send to Messenger” button, messaged you from your Facebook Page, or searched for you in Messenger.
During a holiday, for instance, a customer may look up their favourite coffee shop on Facebook and send them a message to inquire about holiday hours.