Instagram has transformed from a basic photo-sharing software into a robust revenue machine over the past several years. There’s a lot of money to be made in marketing, so it’s no surprise that companies of all sizes go to Instagram for ideas on how to stand out from the crowd.

But, many firms still fail on Instagram for two primary reasons: they don’t learn from others’ failures and they don’t get motivated to come up with fresh ideas. Make sure you have increased Instagram motivation before beginning to work on your marketing approach.

Instagram is a great source of motivation, but why is that?

The day when marketers could ignore Instagram completely is over. With more than a billion monthly active users (and 80 percent of those users following at least one brand), Instagram presents enormous marketing opportunities for companies of all sizes and in all sectors.

Instagram has over 2 million marketers that use the site to share stories and achieve business outcomes, but with 25 million companies on the network, it’s growing difficult to stand out. Companies want their products to succeed, so they look for novel approaches to advertising, customer service, and social media engagement.


It’s no surprise that Nike’s marketing department has figured out how to use Instagram in a way that brings in new fans, keeps the ones they have interested, and drives more business.

As the brand appeals to its customers’ emotions, it is able to keep them coming back for more. Put another way, Nike fosters a sense of confidence in its devotees, which in turn fosters an emotional connection between the brand and its buyers.

As shown on Instagram, a good method to get clients to pick your brand is to offer them aspirations rather than actual things.

  • Finding out what problems your target audience is having can help you develop content that solves those problems.
  • Emotions may be evoked by a combination of language and visuals.
  • Don’t make it all about your products, but do highlight them.


Starbucks now routinely receives hundreds of photographs of their items, and the firm often shares material from its followers in an effort to give those customers an opportunity to have their photos displayed on the account, generate interest in the coffee shop, and increase consumer participation.

Customers are treated like celebrities when they are highlighted in front of the account’s 17.5 million followers. In other words, user-generated content (UGC) is a win-win for both Starbucks and its consumers since it allows both parties to reach a wider audience without breaking the bank.


Sephora is a fantastic illustration of the need of establishing credibility in the industry before attempting to sell things. Knowing your specialty inside and out will set you apart from the many other businesses that are vying for the same customers in today’s market. After you’ve established yourself as a reliable leader, your followers will be more likely to follow you instead of someone else.

The firm creates content to better inform and engage customers in tandem with brand ambassadors and micro-influencers. By its partnerships with industry leaders in the field of cosmetics, Sephora is able to demonstrate its own level of beauty knowledge, so attracting a larger fan base and earning the confidence and consideration of consumers when making purchasing decisions.


Despite popular belief, not all firms use their Instagram business accounts to promote themselves exclusively. GoPro, for instance, has become widely followed on Instagram for two primary reasons: it encourages an adventurous way of life and it showcases consumers rather than the business itself. The corporation recognises the strategy’s merits:


There is nothing novel about making multiculturalism the focus of advertising. Although many companies now use models of varying sizes, sexes, and ages, ASOS has a devoted following because of the company’s commitment to diversity.


Customers in the modern era of the Internet are tired of glossy ads that make products seem too wonderful to be true. Macro product photography is unnecessary for Instagram sales. The success of Converse proves that even in second place, your goods may nonetheless impress.

The corporation takes a risk by betting on lifestyle photographs to promote the experiences its clients may have with the goods, and the gamble pays off since the images interest the target demographic by revealing the type of person who buys the product.


Airbnb has unique lodgings in over 34,000 locations and 191 countries, making it difficult to showcase every flat on Instagram. Instead, the firm focuses on increasing brand recognition and attracting new users by exhibiting amazing experiences hosted by Airbnb hosts.


René Lacoste, a French tennis great, founded the now-iconic Lacoste brand in 1933. The firm takes great pride in its heritage, which serves as evidence of product quality to prospective clients. Moreover, Lacoste employs ingenious approaches to merge the brand’s heritage with modern fashions, reassuring customers that their items will always be in vogue.

Lacoste, a firm with a rich history, must strike a balance between being true to its founding beliefs and embracing new ideas in order to remain competitive. Thus, integrating the current with the past is an effective strategy for achieving organisational objectives.


One thing to take away from inspiring accounts on Instagram: highlight the advantages of your products.

  • Customer benefits should be your primary focus.
  • Provide your audience up-to-date, detailed product information that they can use.
  • Drive interest in your product or service with the help of temporary materials.