Instagram’s visual nature and higher user engagement rates make it superior to social media giants like Facebook and Twitter. For business-to-consumer firms in particular, this makes it a great marketing medium. Seventy-two percent of Instagrammers admit to having bought anything they saw on the app.
You can publish to your regular feed, IGTV, live, and story, and now there’s Instagram Reels to add to the mix. An important issue that has to be answered is how Instagram fits into your larger marketing strategy. For this reason, it is essential to craft a solid, well-considered content strategy. If you want to organise, prioritise, and improve the content you post on Instagram, this article is for you.
Tips for Developing an Instagram Content Plan
Although you are probably already aware with Instagram, as it is used by over 1 billion people every month, a brief review of the most recent features and options never hurts. The first step in developing a content strategy is to determine the tone, purpose, and demographic of your brand or account.
Knowing your goals is crucial before settling on a content style or format.
- Do you seek increased revenue?
- Is getting others involved a priority for you?
- What role does community formation play?
- Brand devotion?
- Extra fans?
Among other things, your answers to these questions will determine the optimal format for achieving your goals. For instance, if your goal is to increase interaction, you’ll want to pay close attention to metrics like the number of likes, comments, and total views. The more time you save by having targeted, outcome-oriented postings that advance your goals, the better your strategy.
Setting a spending limit for marketing is also crucial. If you were to launch an Instagram content campaign, how much might you reasonably expect to spend? What kind of material will appeal most to your niche audience?
Target your market
It’s crucial to learn who could be interested in your company and its products. If you want to know what kind of content gets the most likes, comments, and shares on Instagram, go no further than your own account’s analytics. The financial records of prosperous rivals in your sector might also provide useful information. You may learn a lot about the people who are likely to like your material by looking at their following. Discovering the hashtags they use and the groups they participate in may also help you zero in on your ideal customer. Hashtags may be followed like any other account on Twitter.
How to Find Your Instagram Identity?
Your Instagram account will stand out and appeal to a certain audience if you give it a distinct look and feel. Think on the culture or image you want to portray, and then create a branding style that suits that through the colours, filters, and sorts of material you publish. These might be the shades associated with your brand or those that convey a certain mood. For a calm and soothing atmosphere, go with pastels or earth tones, or go bold and bright with neon. You may easily generate your desired brand design by applying a single filter to all of your articles.
Make a Posting Schedule
Instagram users should use a publication schedule to stay on track and organised as they share new material on the platform on a regular basis. Incorporate a wide range of media types—photos, videos, articles, etc.—into your content schedule. The greatest material for achieving your goals will become clear to you once some time has passed.
Third-party applications allow you to plan posts to Instagram in accordance with your content publication timetable. You can get yourself organised and optimised with the use of tools like Hootsuite, Sprout Social, and Later. The optimal time to release content is audience-specific, but you can learn what times generate the greatest interest with little testing.
Make use of UGC (content made by users)
Some of your consumers will inevitably mention or highlight your company or items. A user-generated content (UGC) strategy or organic growth can both contribute to this. Make sure the user-generated content (UGC) you want to repost fits in with your overall strategy and aesthetic, as well as the message you want to convey. Never use user-generated content without first obtaining permission to do so.
Put Instagram Stories to Work for You
Since its introduction in 2017, Instagram Stories has seen explosive growth in its user base. Companies are also finding success with these brief, light-hearted videos, which typically only remain online for a day. In keeping with the lighthearted tone of Instagram stories, don’t be bashful about showing off your own brand of quirky humour. Great story ideas include sneak peeks behind the scenes or live product demonstrations.
Instagram stories are not counted against your post limit as normal posts are. So, depending on your industry, you may publish as many tales as you like to boost interaction and increase your fan base. If you see that your content is driving people away, tone it down a bit. Stickers with relevant hashtags and clickable links to increase exposure and conversion rates are also useful strategies.
Think About Marketing to Influencers
When it comes to marketing with influencers, Instagram is the pinnacle. Many companies now rely on influencer marketing to build credibility with customers via unbiased third parties and expand their customer base. Sixty-seven percent of businesses used influencers as partners last year. You should look for influential people in your specific field and reach out to them. Influencers may help advertise your items by unwrapping, testing, and giving them away. They can also generate unique hashtags for usage by their own followers.