How To Use TikTok To Promote Your Business In 2021

TikTok is one of the fastest-growing social media platforms in the competitive world. It allows everyone to create and share short lip-syncing videos, and it is the perfect place for brands to spread their brand awareness. The social media company announced “TikTok For Business” on June 25, 2020. After this, TikTok allows businesses to display ads, in-feed videos, and brand takeovers. 

TikTok is a huge platform with 800 million monthly users and with more than 1.5 million downloads in a short span of time. The average time spent on TikTok is 13 minutes every day per person. Let’sLet’s discuss how to use TikTok to promote your business and make money on it. 

Should I Use TikTok for My Business? 

Nowadays, many brands and marketers are jumping into TikTok to increase their brand awareness and generate more sales on it. If you are a small business and trying to promote your brand on TikTok, the best option is to create a business account because TikTok business allows you to post advertising on the platform. 

You can easily earn money by promoting your brand and participating in the hashtag challenge. TikTok is an entertaining platform filled with plenty of funny and engaging videos. Make effective videos to become viral on the platform. 

How To Set Up A TikTok Business Account 

To use TikTok, you don’t need to have any special skills because the app is designed user-friendly. There are some important tips to set up your TikTok account. 

Step1: Download the TikTok app and use your email address and phone number to register your account. 

Step2: Then, create a password. The app will automatically assign your username. You can change it later. 

Step3: click the edit profile option to fill your TikTok profile. 

Step4: in the account identifier, enter your name or your company name. Also, you can insert other social media links in your profile. 

The first thing your followers will see before following your account is your profile. To create a perfect username that is easy to spell and remember. The second thing is to select an attractive picture for your profile. And the last you can add a description in this place you can share a long story of your brands. Additionally, in the description, you’ll allow adding clickable links. 

How To Determine Your Audience? 

It is the believed truth that TikTok is mostly used by generation Z. 70% of TikTok users are between 16 to 24, and 30% of users over 25. Many brands and marketers believe that TikTok is a successful place for business. 

The report for 2020 shows the following. 

  • The average TikTok users are women, and 58% of total subscribers
  • Every TikTok users spend an average of 40 minutes every day
  • By popularity among social media networks, TikTok in the top 5th place
  • In the United States, the monthly active users are over 25 million 

These are some interesting stats we should know. Also, you can use analytics to understand your followers better to improve your business on TikTok. 

Understand How TikTok Works

In TikTok, two main areas are “For you Page” and “Following Page.” 

For you Page

Once you created your TikTok account, you will direct to the for you page. On that page, you can see popular videos from top video creators. The more you follow top creators, the more video ideas you can get. So start following others to expand your TikTok account reach. 

Following Page

On this page, you can see the video that you subscribed to and the person you are following. If you want to know the latest events, trends, and hashtag challenges, you can tap the discover page. 

Find Your Niche Topic 

Unique and more unique is more important in TikTok. So if you want to grab the audience’s attention, you need to post catchy videos. Every TikTok user loves to follow accounts that share unique content. And a big thanks to algorithms that anyone can find your content on the platform. Therefore create authentic and engaging content that creates interest with your followers. Post-question-type videos to know your audience’s interest and ask them to comment on your video. After knowing your followers’ interests, create a video to encourage them. This is a great way to start TikTok for your business. 

Create TikTok Challenge 

The TikTok challenge can reach a large audience on the platform. For brands and marketers, challenges are the best way to reach millions of TikTokers. Creating hashtag challenges is an effective way to increase your brand awareness and to reach your target audience on TikTok. Posting challenges is an entertaining way to attract more followers to your account and grow your business on TikTok. For creating challenges, you do not need to partner with influencers; it’s enough to involve other accounts by giving likes and comments on their videos. 

Decide What Option You Post 

Like any other social media platform, it is very important to have a TikTok marketing strategy. To achieve your business goals, you need to know when to post and what to post on TikTok. Analyze your audience and find when they are most active on TikTok. Many people share five posts per day and are silent for the whole week.

Do you think this method will help you to promote your business?. The answer is no because posting every day helps your audience to remember your brand again and again. Post 3-5 times every day and track your TikTok analytics to see which post resonates with your audience and which doesn’t. Post regularly to get a better result for your business. 

Work With Influencers

Like Facebook, Instagram and YouTube, you can use TikTok influencers to expand your brand reach. Influencers on TikTok have a huge number of followers. We all know how successful influencer marketing is on social media platforms. As with other networks, TikTok has plenty of influencers to expose your brand and content reach. There are three types of influences in any platform, min influencers, micro, and macro-influencers. If you are a small business, select a micro-influencer for your brands. Because micro-influencers have around 10K to 20K followers, they help your brand reach millions of people. 

For a certain level of payments, influencers can

  • Tell about your brand in a TikTok video
  • Write about your product in a video description 
  • Placing a link in the video description. 
  • Advertise On TikTok 

Finally, TikTok has introduced advertising on its platform. TikTok ads are an incredible way for marketers and brands to expand their business reach to a wider audience. There are three types of advertising on TikTok, 

Native ads

This feature already exists in Instagram and Snapchat. It offers tons of features like redirecting to a website or downloading apps. 

Brand takeover : 

This allows you to create images, videos, and Gifs with embedded links to the desired page. 

Hashtag challenge:

Create a hashtag challenge to grab your followers’ attention toward your TikTok account.

Branded lenses:

These are similar to Snapchat’s 3D and 2D lenses and photo faces. 

Advertising on TikTok helps you to boost your business or brand awareness on the platform. Also, it helps you to find your target audience for your TikTok profile. 

Share Your TikTok Video On Other Platform 

Creating and sharing engaging videos in TikTok only helps you to grab the attention of TikTok followers. But your aim is to promote your business, so you need to share your TikTok video on other social channels like Instagram, Facebook, and YouTube. In Instagram, the new feature reel is similar like TikTok, so if you share your videos on Instagram, it will give more exposure to your TikTok account. The more your share, the more audience you get for your TikTok account.


TikTok is an ever-growing platform that offers tons of ways to promote your business on the platform. Hopefully, this post will help you reach your target audience and enhance your business reach on TikTok. Use these effective tips to create a successful TikTok marketing strategy. 

Leave a Reply

Your email address will not be published.