The cost of acquiring a new client might be five times that of keeping an existing one. As if that weren’t enough, consider that you can expect to make a sale to an existing client 60-70% of the time, while only making a sale to a new customer anywhere from 5-20% of the time.
Customers are more likely to remain loyal if they feel a connection to your brand. The social media platforms are the ideal locations to make these connections.
Direct interactions with consumers help them feel more invested in your business, and sharing funny pictures and videos may help people get to know you better as a brand.
We’ve laid out eight methods to get you started with social media brand loyalty.
1. React quickly
Customers frequently interact with brands on social media, whether it’s through direct Facebook Messenger messages or branded tweets. It’s crucial to interact with as many customers as possible, even if you can’t possibly reply to each and every one.
Why? Because demonstrating a willingness to respond to client concerns fosters loyalty. The majority of millennials (72%), in fact, say they are more likely to remain loyal to a business that shows interest in their opinions and feedback. Conversely, 15% of Twitter users would unfollow a business if the brand isn’t engaging them enough, therefore being unresponsive might reduce brand loyalty.
2. Disseminate Acclaimed Client Reviews
Don’t keep positive comments from customers to yourself when you receive a review. Inquire into the customer’s permission before posting their comments publicly on your social network.
In addition to attracting new clients, excellent evaluations can help existing ones feel more confident in continuing to do business with you. The psychological concept of “social proof,” in which individuals prefer to conform to the actions and beliefs of the majority, explains this phenomena.
3. Third, Disseminate Content Created by Users
Sharing user-created content is another strategy for boosting brand loyalty through social proof (UGC). User-generated content (UGC) includes things like images, videos, and reviews that customers make while using a particular brand’s goods and services. Customers are more likely to believe this material because it was produced by customers, not the brand.
You can easily locate UGC and post it on your page (with the creator’s permission, of course) if you encourage users to tag your brand and use branded hashtags. The more user-generated content (UGC) you post, the more likely it is that your audience will engage with it.
4. Maintain Open Communication with Your Clients
Engage your audience by giving them a glimpse “behind the scenes” and into the inner workings of your firm with regular updates. Openness regarding your company’s procedures is an excellent method to foster a favourable customer-brand relationship, since 63% of consumers have stated that they appreciate businesses that are honest and straightforward.
If you want to give your fans a taste of what goes on behind the scenes, social media is the way to do it. Provide in-depth product demonstrations, staff interviews, office tours, and news about upcoming corporate events on your company blog.
5. Fifth, be forthright about the things you care about.
Consumers are more likely to stick with businesses that reflect their own ideals. Customers who share your values will be more loyal to your business if you make them aware of them.
Make social media postings about organisations that are important to your company’s mission to demonstrate to consumers the values you uphold. For instance, Patagonia has made protecting the environment a central tenet of their company’s mission.
6. Join Forces with a Key Opinion Leader
Fifty-plus percent of social media users would rather hear about products from influencers than marketers themselves. Consumers put faith in influencers and seek their recommendations on products and services. If a popular figure among your ideal consumers gives your business a shout-out, there’s a significant probability that the influencer’s audience will soon develop a similar enthusiasm for your offerings.
The first stage is to identify individuals who can positively affect your brand’s image and reputation, such as those who are already well-liked by your target demographic or experts in your field. For instance, a beauty influencer might be desirable to a cosmetics brand looking to form a partnership.
7. In order to increase brand loyalty, you should use dynamic ads.
Time spent with a brand is what ultimately leads to loyal customers. Customers will be more loyal to your brand if they see value in using your items. By displaying advertisements for items the user has previously viewed or which are related to products the user has viewed, dynamic advertising increase the likelihood that the user will
If you link your product catalogue to Facebook, you may create dynamic advertisements on Facebook and Instagram. When the advert template has been created, Facebook’s algorithm will select appropriate goods to present to clients based on their prior site activity.
8. Retargeting with Customized Audiences
Retargeting allows you to keep your brand in the minds of consumers who are already familiar with it. Advertisements are retargeted when they are displayed just to those who have previously shown an interest in the company.
Using Social Media to Increase Brand Loyalty
Connecting with consumers on social media may take many forms, such as responding to their comments or offering special deals to those who have purchased from you before. Follow the eight steps outlined here to increase brand advocacy throughout your enterprise’s social channels.
Yet, keep in mind that fostering brand loyalty is a constant endeavour. You may test the waters with a few different permutations of these methods to see which ones get the most response from your target audience, and then hone in on those specific techniques. Always trying new things is the best way to boost engagement across all of your social media channels.