The importance of social media to the success of an online store’s bottom line is common knowledge, yet not every online retailer executes its social media strategy effectively. Hundreds of stores are probably scratching their heads about how to drive sales with Instagram and Facebook for every tale like Adidas selling out of a pre-release sneaker on Snapchat (Snapchat!).
Which features of social networking do you find most useful? In contrast, what isn’t? What kinds of content should you share? Let’s delve into the best strategies for e-commerce enterprises to enhance social-driven sales.
Focus on a single channel and master it thoroughly before moving on to others
Especially for smaller businesses, keeping up with social media platforms like Facebook, Twitter, Snapchat, Instagram, Pinterest, Ello, and SocialduJour may be a full-time job in and of itself. Several businesses today try their hand at every aspect of social media, but they excel at nothing. It’s best practise to concentrate on just one social media platform at a time.
Keep a few things in mind:
- Which platform have you seen the most success thus far?
- Which service do your rivals tend to dominate?
- What works better to convey your product or service: text or pictures/video?
- Choose the best channel for your company’s needs and dive in headfirst.
Be more personable and up close and personal
Is there a difference in the feelings elicited by a stay at an Airbnb vs a Holiday Inn? What about comparing GoPro and Canon? Which of these brands do you find more approachable? More of a grassroots movement, with less of a corporate bent?
Currently, consumers (particularly Millennials) are suspicious of brands they perceive to be impersonal. SAP, Siegel+Gate, and Shift Thinking collaborated on a study that highlighted consumers’ perceptions of brands, separating them into two groups: “buy brands” and “usage brands.”
Customers are more committed to a company that meets their needs through repeated interactions, leading to increased revenues over time.
If you want your e-commerce company to succeed, you need to give it a personality and a story that will make people want to buy from you. Brands that interact with their consumers and form genuine communities are replacing faceless, faceless behemoths. That being said…
Build and encourage a group of people to interact with one another
Customers and admirers will leave you for a competitor if you don’t interact with them. If you continue to disregard your customers’ feedback on social media, you risk losing one-third of your current customer base. This is why it’s good to encourage dialogue in your neighbourhood.
Just sharing attractive photos on Instagram is insufficient. Take the time to reply to their comments, answer their questions, and interact with them on a human level. Does it take a long time to do this? Definitely, think carefully about the medium you use to cultivate this group.
We still think Facebook is the most effective platform for this purpose. We discussed using this site to build and keep an enthusiastic group of affiliate marketers, but the same principles hold true for your most devoted followers. Such people are the ones most likely to become affiliate representatives. Having your own Facebook Group allows you to centralise all of your communication with customers and provides you with a wealth of resources for conducting polls, answering frequently asked questions, hosting contests, and much more.
Create a System for Assignments
Depending on your brand’s voice and social platform, you may need to post on social media as often as three to five times a day. The fast food chain Wendy’s has become famous for its extensive usage of Twitter, where it not only posts many times daily but also constantly engages with customers.
Even while your e-commerce company might not have the funds to hire a dedicated Twitter manager, that doesn’t give you licence to neglect your brand’s social media presence.
Instagram is a fantastic place for online retailers to connect with customers and promote their products. Aiming to upload three high-quality photos every day is a good target to shoot for on this service.
Employ Social Metrics
If you’re ready to put in the time and effort to analyse your web marketing efforts, you’ll be able to see whether or not they’re producing results. You can’t tell if your social media activities are successful or unsuccessful unless you measure them.
To pinpoint the source of any uptick in traffic or revenue, you should always utilise a unique link in each post. You should get familiar with UTM tracking codes if you haven’t before. Because of this, we insist that all merchants provide their affiliate representatives with their own distinct links.
Make a commitment to the “Follow, Like, Comment” strategy
Small and medium-sized businesses (SMBs) who want to get recognised as they establish their brands on social media need to make some noise. Having an approach is essential if you want to succeed in this competitive industry. Here are the first three things you should do every day:
- Every day, you should follow 20 of your consumers, competitors’ customers, or people in your target market. When you follow someone on social media like Instagram, for example, they may follow you back.
- Follow a minimum of three to five posts from each new profile. Some users are more likely to follow you back if you follow them first and then like one of their posts. You can start interacting with your fan base as simply as clicking the “like” button on their postings.
- Make a comment on one or two of their posts. This is the most interactive thing you can do on social media without sending a direct message. While commenting, try to keep it to a phrase or two and make it interesting. Try responding to their article with a question or your genuine thoughts.