Is it hard for you to spread the word about your physical product in today’s digitally-dominated market? Feel free to vent to us, because we get it. Traditional merchants as a whole have been slow to embrace social media, but the rewards for those that have are startling. Consumers who follow a brand on social media are nearly 90% more likely to make a purchase from that brand than from a competitor, according to research. Let’s look at some ways that you may begin generating in-store foot traffic with social media today.
Establish and maintain a presence on several social media platforms.
Getting your content in front of your intended audience as frequently as possible is a certain way to increase engagement and conversions.
The easiest approach to achieve this is to establish a strong presence on all appropriate social media channels, particularly Facebook, Instagram, and Google My Business. Do you have a product that primarily targets women? Put Pinterest on your list of possible additions.
Use a unified brand image across all of your channels to make the best impression possible. For maximum brand recognition, maintain a consistent voice, colour scheme, and picture styling across all product imagery.
Make use of social media to supplement your current marketing efforts
Is a new shop in the works? Have a new product to introduce? Is there a discount or special offer I should know about? Inform your clientele via the social media! Spread the word far and wide through social media to increase the reach of your current marketing and sales initiatives. Use interesting language and avoid being too salesy to get your point over without losing your audience. Maintain a regular publication schedule of promotional codes, special deals, and sales! Use eye-catching product photos in conjunction with a clear call to action to maximise the effectiveness of your promotional postings.
Give superior support to customers via social media.
Top companies today understand that providing excellent service to customers goes beyond just their physical location. Connecting with potential customers is only half the benefit of social media; customers’ voices on these platforms can do much for (or against) your brand’s credibility. Develop trust with your clientele by giving due consideration to their feedback and addressing their concerns as soon as possible. Listen to people’s worries and respond quickly and tactfully.
Excellent customer service can also be demonstrated by publicly praising satisfied customers on social media. One thing that almost everyone enjoys is being treated like a special person. Celebrating the successes of your clients and telling their tales is a terrific way to build rapport.
While the landscape of marketing and commerce has undoubtedly shifted, a paradigm change toward viewing the digital sphere as a fertile ground for expansion can have a significant impact on a traditional brick-and-mortar enterprise. The power of social media lies in its ability to connect with customers wherever they may be in the customer lifecycle. If you want to increase your sales, you need to get online immediately.
We understand that you have a lot on your plate with the day-to-day operations of your business. The Social Media Team at Marketing360 has assisted thousands of companies, just like yours, in developing an online identity and expanding their brand recognition, so don’t hesitate to contact them if you need a hand getting started. Just give us a call and we can get started right away.
Increase the number of conversions.
After all is said and done, event organisers strive to expand their clientele and increase revenue. The use of social media marketing can aid organisers in accomplishing this task.
More people who are interested in your event planning services can be reached and followed with the help of social media marketing. By supplying this prospective clientele with helpful resources and outstanding service, you can turn them into paying customers.