Is there buzz online about your company and its offerings? What kind of feedback do you get when people talk about you, your company, or your content?
The question now is what to do with all those wacky things like comments, pictures, and videos.
Actually, quite a bit!
UGC refers to content created by users and can be useful.
To transform that juicy stuff into content you can use to your advantage, you can make use of both the built-in social media features and third-party tools provided by the platform’s developers.
The concept is similar to boasting, except that you won’t actually have to say anything.
To help you impress your target audience, I’ve compiled a list of seven strategies for leveraging user-generated content from social media.
The Power of User-Generated Content to Drive Engagement on Social Networks
The Strength of User-Generated Content and How to Take Advantage of It
It’s natural to wonder why the content created by social media users has such an impact.
For the simple fact that it serves as evidence of acceptance by the community.
Fake testimonials are easy to make; all you need is a few sentences, a made-up name, and a stock photo of a happy face.
But using social media praise, reviews, and testimonials has a different impact.
In most cases, this is confirmed by someone who went to the original posting to verify the information with the poster.
This is the strength and persuasiveness of social proof.
The more user-generated content there is on social media that mentions you, your business, your content, your products, or your services, the better.
Let’s take a look at the various channels through which you can disseminate such social media posts.
Promote Positive Tweets
Ask yourself this question: Are your customers tweeting about you?
If that’s the case, you can copy and paste relevant tweets into your website. Doing so will demonstrate to prospective buyers the level of satisfaction currently held by your clientele.
You can find these tweets by searching for your name, the name of your company, the names of your products, or the names of the services you offer.
Keep in mind that you shouldn’t use the feature that lets you create a widget for specific search terms. If you do that, the tweets that appear in your widget and… on your website will be completely at Twitter’s discretion.
There is a feature on Twitter called Curator that lets you compile tweets into collections.
This can be used to compile relevant tweets into a widget that can be displayed to customers.
In order to find relevant tweets, you will first need to create a new project and stream using your search query.
Promote your business by showcasing positive comments and ratings from customers on Facebook
Imagine for a moment that there aren’t many mentions of your company on Twitter. What do you do with comments left on your page or reviews of your local business on Facebook? True or false?
Those may also be included in a website’s embed code. You can embed the individual posts, but unlike Twitter, there is no widget that collects them into a neat timeline.
Simply navigate to the Visitors Posts section of your page to read the latest comments.
As was just shown, the embeds of reviews provide additional information about the Facebook page itself.
As a result, prospective buyers can see for themselves how much your current clients appreciate your services (based on this user generated content from Facebook).
In addition, they can click the “like” button on your page to give you access to their news feed for future sponsored and organic posts.
Third, incorporate media from Instagram
Since Instagram search relies on users including hashtags when discussing your company, products, or services, it can be more difficult to find relevant results.
However, you can incorporate user-generated content onto your site by encouraging them to use your hashtags.
Instagram user-generated content further demonstrates to prospective buyers that your current clientele adores you.
Additionally, they can “like” the image to save it for later.
Retweet fans’ and customers’ happy pins
You can choose from a number of different ways to showcase happy customers‘ pins on Pinterest.
To begin, create category-specific pinboards on Pinterest for any customer-generated content that features your products.
Make a Widget
So far, I’ve shown you some no-cost methods for accumulating user-generated content for your website.
But what if you have things like Yelp or LinkedIn recommendations that can’t be embedded separately?
In that case, you ought to give Spectoos a shot.
User-generated content should be strategically placed on your website.
There are four methods for showcasing user-generated content for validation.
Consider what you have to offer and what the user-generated content says about it before making a final call.
The homepage can feature user-selected pieces of user-generated content.
Positions in the website’s footer and sidebar are ideal for displaying user-generated content.
You can embed UGCC options on product pages or anywhere else on your landing pages.
The reviews and testimonials page is a great place to include user-generated content.
As a result
Clearly, there are a plethora of ways in which user-generated content can enliven your social media profiles.
Both individuals and businesses can benefit from exchanging reviews and testimonials. It’s possible that you represent a major brand that wants to promote itself by highlighting the opinions of its loyal customers.
Using user-generated content is a great way to increase your brand credibility and trustworthiness. It’s important to keep in mind how you can reshare this type of content in order to expose it to a wider audience, such as potential customers, when you come across it on social media.
Take advantage of the approach that works best for you. The best kind of evidence in today’s Internet-driven society is user reviews and recommendations from friends and colleagues.