You probably found this article while searching for ways to inject some life into your business with cutting-edge video.

Yes, we understand. We at the United States’ first social media agency understand the challenges that modern brands face in adapting to new media formats, such as video.

In today’s market, brands can’t get by with just words and pictures. Brand recognition and exposure can be increased with the help of a professionally produced commercials, promotion, or social media video. Now more than ever, companies are appreciating the importance of video and allocating resources to produce and disseminate videos.

Yet, now that everyone uses video marketing, it’s quite competitive. The question then becomes, how can you ensure that your plan for marketing video content is effective?

Learn the ins and outs of video content marketing, from where to start to what to film and where to upload it, in this comprehensive guide.

Prompts People to Talk to One Another

Marketers should prioritise video content in large part because of how widely it is shared on social media. Nine out of ten viewers even expressed interest in seeing more brand and business-produced videos. By 2022, it’s expected that the typical individual would have spent 100 minutes each day watching films online.

Therefore, videos are more likely to be shared than other forms of media. If you want your content to go viral on social media, use video instead of just words or pictures. As a result, businesses who aren’t using video in their content strategy are losing out on a significant chance to expand their customer base and boost brand awareness.

Exactly what does this imply for advertising professionals? This implies that in order for your videos to be viewed, they must be optimised for mobile devices. In other words, your films should be optimised for viewing on a mobile device without compromising on quality.
As was previously noted, videos are currently ubiquitous. In fact, it’s becoming increasingly common.

Use memes that are now popular, innovative video forms like duet and reaction videos, original video storytelling, and a variety of other techniques to make your video feel contemporary. In this way, the content associated with your brand will be more in line with what users expect from the service.
Advice on Making Engaging Videos

Let’s jump right into making videos, the best part! You can start from scratch or use preexisting video content, but either way, there are a few fundamental guidelines to follow for optimal results.

Do some forward thinking

Anyone who has attempted to film something on camera knows it’s not as simple as it seems. A seemingly straightforward activity, such as recording a talking head, can rapidly escalate into a complex logistical nightmare. As a result, it’s crucial to think ahead when making videos.

You may avoid a lot of trouble if you take the time to plan your pictures and come up with a solid concept in advance. Moreover, if you are collaborating with others, careful preparation will assist make sure that are all on the same page.

It’s crucial to be prepared for the unexpected on set, but remember that even the finest plans can go awry. However, if you take the time to set up your photo, you’ll have a much better chance of getting that ideal shot.

Always remember your end aim as you work on your video.

Spend money on a compelling video plot and professional editing techniques.

They used to claim that if you want to succeed in video marketing, you need to put money into professional-quality video creation.

It’s strange how social media platforms handle video quality. In our experience at Ignite, highly polished material does not perform as well on social networks as more “natural” feeling films. On social media, users have the option to fast-forward through commercials.

Rather than worrying yourself silly about making perfect videos, put that energy into developing engaging plots and using cutting-edge editing techniques. You should put money into social-first ideas that are tailored to the aesthetics of the social networks you’ll be using.

Finally, put money into improving your video editing talents over time. Video, there’s no need to feel obligated This is not a fad that will fade away anytime soon.

Keep the video content fresh so as to maintain interest

The ability to hold the attention of your audience is more crucial than ever in today’s video-centric environment. This is why it’s so important to make different kinds of videos.

Your viewers will quickly lose interest if each and every one of your videos is the same. Instead, you should create a wide range of content types to keep things interesting. You can create instructional films, product demos, client testimonials, and behind-the-scenes footage, to name a few examples. Keeping your viewers interested and going to come back for more is easy if you have a wide range of videos to choose from.

Keep in mind that people will stop watching if the video lasts too long, but they won’t learn enough if it’s too short. Try out several video lengths to discover what resonates with your viewers, then settle on a sweet spot.

After testing out a number of variations, you should look at the results to determine which strategy worked ideal for your brand.

Use keyword phrases in your videos

Using keywords in titles and description will help your videos appear in search results just like they do for textual content. You may increase your visibility and the amount of people that visit your website by doing this, and it works especially well on YouTube. Remember to use hashtags when posting to social media platforms like Instagram and TikTok.

It’s also crucial to keep in mind that some viewers may want to watch without the sound. This is especially the case if your video is being viewed on a social media site such Twitter or Instagram.

If you want to aid those who are watching your videos without the sound on, make sure to include relevant keywords and/or hashtag in the title and description. You may make sure that viewers who can’t hear the sounds are still able to grasp what’s going on in your video by inserting key terms that describe what’s happening in the film.

There are a lot of people that watch videos on their phones, so you should make sure it looks good on a small screen. What this calls for is shooting in the portrait, or vertical, orientation.

There is also less risk of the video being stopped by a click or a scroll over if it is displayed vertically. Therefore, if you want people to watch your entire video, you should consider making it vertical.


There’s a reason why videos are rising in importance in the world of content promotion.

It is our sincere desire that the information presented here will assist you in making films that will appeal to your target demographic across all social media channels. Hence help you advance your business objectives.

If you need assistance making a video that will connect with your audience across all social media channels, go no further than Ignite Social Media. With expertise in both the science and the art of video marketing, our team can produce videos that get you the outcomes you want.

Video production is only one of the many services we offer, so don’t hesitate to get in touch with us today.